Rebranding a Beer and Other Ideas
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Rebranding a Beer and Other Ideas

If you’ve gotta lotta love for Otto, you gotta love the new look a lot. We’ve rebranded our nitro stout, Otto, but don’t fear, it’s the exact same great beer. Read about how and why we did it.

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Art You Can Drink
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Art You Can Drink

We plaster ‘Art You Can Drink’ everywhere. It’s a big deal to us. We do it because Art is nearly as important as beer and we want to highlight the relationship between them. This is where the idea came from.

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The Name Game
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The Name Game

A journey into naming beers. From meaningful to meaningless via does it really matter to yes it really does, I write about how and why we name our beers what we name them.

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Guinnish
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Guinnish

Ahead of St Patrick’s Day, I went on a mission with some friends to find the best alternatives to Ireland’s greatest liquid export in Brighton. There are a few exceptional examples, including our very own Otto.

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Staggering in the Dark
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Staggering in the Dark

The night. The beer. The documentary. Read about how coming together for a night at The Hand in Hand to share memories of lost loved ones and stories of grief is good for the soul. Then listen to the new BBC Radio 3 documentary about it.

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Something Evil This Way Comes…
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Something Evil This Way Comes…

A very exciting collaboration with Jamil Zainasheff and Mitch Steele, famous for their awesome Californian monster, Evil3, a West Coast Triple IPA they originally made with Mike ‘Tasty’ McDole at Heretic.

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The Hand Specials
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The Hand Specials

We think all of our beers are special, but we call some of them ‘specials’. Why do we create so many?!

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Shootin Gluten
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Shootin Gluten

Our multi-award-winning Original Pale ale, Shaka, and David Shrigley’s Grapefruit Pale Ale, Toadlicker, are now both gluten free. But why do we need gluten free beer? Why are people asking for it? Who’s all this for?

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I’m learning.
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I’m learning.

Hello. My name’s Clark (that’s me in the bushes). I’m one of the founding directors of Hand Beer Company (Brewery and Pubs). I’m going to start blogging here on our website about our company, products, people and the industry in general.

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